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This site states the following, "Not to be confused with reqular on-line dating services, Great Expectations caters to emotionally mature, successful, attractive, and well educated men and women who are seeking a serious and meaningful relationship, not just dating." We noticed that the web site also stated " We fully screen each applicant prior to offering membership to provide you the safest environment." It also stated " Privacy is a priority at Great Expectations. Unlike an online dating service or agency, member information is only available to other members." The header had great expectations as the highest ranking keyword. It was followed by Houston dating serivce, Houston dating serivces, and Houston online dating which isn't as ranked as highly as great expectations. The next words the site uses is Houston Texas dating serivce. Houston Tx dating service was also included and might not be understood by search engines.